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After a career combining engineering, consulting, business development, entrepreneurship, and corporate leadership, Carlos Franco Valdivielso is launching Memorable Capital with a clear objective: to acquire and operate a high-quality Spanish SME. Driven by a deep-rooted passion for entrepreneurship and value creation, Carlos’ Memorable Capital is targeting a single company with an initial enterprise value between €5M–30M, ideally a niche B2B manufacturing or services business in Spain with recurring revenues, positive cash flow, low cyclicality, limited customer concentration, and meaningful growth potential under committed hands-on leadership. Memorable Capital is backed by top-tier investors with complementary profiles, including businesspeople, entrepreneurs, and strategic advisors, such as Mayrit Capital Partners, Cabiedes Capital, BEKA Alpha Partners, Celium Capital, Lefonds.Capital, ATIUD, Redondo y Ugena, BOSCH Patrimonia, Alex Tuya, José Antonio Larraz, Javier Martín Chocarro, Carlos Franco himself and others.
Carlos brings 15 years of experience across different industries and roles. He began his career at PricewaterhouseCoopers, and then held project management roles in companies within ACS Group. Firstly, managing complex projects with responsibility for deadlines, costs, and operational KPIs, and later developing new business lines and driving international business development. His entrepreneurial experience came through a company he co-founded and helped scale from €0 to €750,000 in revenue, reaching an EBITDA margin of circa 20% before a successful sale. Prior to Memorable Capital, as Managing Director in Capgemini’s Advisory & Forensic Services division, Carlos led global business development, managed high-level client relationships, and oversaw multidisciplinary teams. This combination of strategic acumen, operational discipline, commercial leadership and hands-on entrepreneurial execution gave him the practical toolkit required to source, acquire, and professionalize a lower middle-market business.
An Executive MBA graduate from IESE Business School and an Industrial Engineer from Universidad Pontificia Comillas (ICAI), Carlos’ motivation for launching Memorable Capital is both professional and personal. After years in the corporate world and having experienced entrepreneurship first-hand, Carlos developed a strong conviction that he wanted to build his career around ownership. This motivation led him to pursue an MBA, where he discovered ETA and the SF model. Over recent months, he has spoken with more than 150 investors, operators, and SF ecosystem participants, testing the thesis, refining the approach, and validating the opportunity. He believes Spanish SMEs represent a compelling opportunity: many are profitable, under-professionalized, and led by owners approaching retirement without a clear succession plan. Through Memorable Capital, Carlos aims to pair that succession need with patient capital, operational rigor, and values of hard work, integrity, humility, and teamwork, ultimately becoming the long-term owner-operator of a business with the potential to grow sustainably while preserving the legacy of its founder.
