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After 25 years of founding four startups and leading manufacturing organizations across Belgium, the United States, France, India, Morocco, and Spain, Sammy Lasseel has learned something critical: operational excellence makes you competitive, but innovation makes you irreplaceable. In September 2025, he joined Wad Capital as CEO-in-Residence, focusing on manufacturing companies ready to compete not only on cost but also through innovation that reshapes their industries. In less than nine months, he led the process from search to signing, culminating in the acquisition of EURO-M Flexible Packaging, the Ghlin-based specialist in high-performance flexible packaging films for the European food industry.
Founded in 1968, Belgian manufacturer EURO-M Flexible Packaging brings more than 50 years of expertise in developing innovative, sustainable, and high-performance packaging materials. Originally specializing in packaging for the dairy sector, particularly cheese, the company has expanded its portfolio to serve a broad range of food applications across Europe and around the world. EURO-M offers an extensive product range, including cast coextrusion films, printed films, lidding films, aluminium foil, hotmelt-coated films, tear tape, and bread and biscuit films, combining advanced materials engineering with consistent production quality. As the global leader in Individual Wrapper System films, EURO-M has developed its flagship EUROMEX PP film for individual cheese slice packaging, a solution exported worldwide. Committed to quality, technical excellence, sustainability, and continuous innovation, EURO-M helps food manufacturers extend shelf life, improve packaging performance, and meet evolving environmental and market requirements. The company generated nearly €14M in revenue in 2024, with EBITDA of €1.2M.
Sammy Lasseel commented: “EURO-M has been a quiet cornerstone of European food packaging for more than 55 years, with deep technical expertise, loyal customer relationships, and a product portfolio that sits at the heart of the food supply chain. My focus is to accelerate innovation, expand into new market segments, and build on this exceptional foundation to establish EURO-M as a recognized leader in sustainable flexible packaging across Europe.”
