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Bramley Johnson and Carl Lundberg have backed many searchers over the years. Now, they’ve joined forces to launch Victoriam Equity, a newly established UK investment fund focused on SFs. Their mission: to return to the core principles that have long underpinned the model’s success: support, mentorship, and long-term guidance. Their philosophy is simple: Investing in Searchers First, Acquisitions Second.
Victoriam Equity is raising an undisclosed sum to back a broad cohort of searchers and build a meaningful portfolio of acquisitions, with tickets ranging from €500k to €1M per deal. The strategy combines breadth at the sourcing stage with focus and conviction at the point of investment. The firm is structured to stay hands-on throughout the investment lifecycle—typically taking a lead or influential co-investor role and maintaining a meaningful position on the cap table.
Victoriam Equity is industry-agnostic but focuses on the core characteristics that have historically defined successful SFs: recurring revenues, strong cash flow, industry growth potential, low customer concentration, and other key fundamentals.
While primarily focused on North America and Europe, the firm will opportunistically back exceptional searchers in other regions. Victoriam Equity is already fully operational, with active searchers in the US, Spain, the UK, and Mexico.
The firm is proud to count Mark Egan and Rob Johnson as Senior Advisors, both bringing decades of leadership from the early days of the U.S. SF model. They are joined by Strategic Advisors Raj Mahajan, Saquib Ansari, Yannis Slibi, Alberto Salas, and Alejandro Gutiérrez, accomplished operators who embody Victoriam’s mentorship-driven ethos.
“For those considering the SF path and looking for more than just capital,” said Founding Partner Bramley Johnson, “Victoriam Equity is here to walk alongside you, every step of the way.”
