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Sebastiaan Willen, founder of Profectus Capital Partners, has acquired 100% of Vistafolia, a UK-based manufacturer and distributor of premium artificial green walls and greenery products.
Founded in 2014 in Surrey by multi-award-winning horticulturist Paul Alder, Vistafolia is a leading designer, manufacturer, and distributor of premium artificial green walls and complementary greenery solutions, crafted for both indoor and outdoor environments. The company serves a diverse customer base, including landscapers, garden designers, SME builders, and commercial property developers. Its products enhance a wide range of spaces, from shopping centers and hotels to modern office environments. Vistafolia operates through both direct sales and a global network of trusted distributors, offering clients worldwide access to its innovative, high-quality solutions. With an EBITDA margin exceeding 25% and a dedicated team of 7 employees, Vistafolia combines strong financial performance with operational agility. The brand’s reputation is underscored by an impressive roster of clients, including four Premier League football clubs, the British Grand Prix, Dior, Disney, McDonald’s, Legoland, and numerous other internationally recognized names.
Sebastiaan was drawn to Vistafolia for its strong brand identity, innovative and differentiated product offering, and its positioning within a niche yet rapidly expanding market. Backed by a capable and committed team, the company is well-positioned for accelerated growth. With Sebastiaan’s solid commercial expertise, Vistafolia is poised to expand both its geographic footprint and product portfolio in the near future.
DD: Gerald Edelman / Legal: Fox Williams
