NSF announces acquisition of Pine Valley by SF Mirai Creation in Japan

National Search Fund Inc. (NSF) has completed its second acquisition through SF Mirai Sozo, a venture launched in early 2023 in collaboration with Yokohama Bank, a Concordia Financial Group affiliate.

Masaaki Yajima, NSF’s dedicated search partner for SF Mirai Sozo, has invested in Pine Valley Co., Ltd., a Yokohama-based company founded in 2008. Pine Valley specializes in the sale of custom parts and accessories for Harley-Davidson motorcycles and offers tuning services tailored to large motorcycles.

Mr. Yajima, who previously spearheaded e-commerce initiatives and omnichannel strategies at Beams Co., Ltd., has held an executive position there since 2020. A fellow of both the Japan Omni-Channel Association and the Community Marketing Promotion Association, Mr. Yajima is highly active in Japan’s marketing field. A devoted Harley-Davidson enthusiast himself, he enjoys motorcycle touring as a personal hobby.

NSF believes that Mr. Yajima’s extensive business expertise and passion make him the ideal successor to lead Pine Valley, a company well-regarded for its technical capabilities, service quality, and appealing product lineup that resonate with Harley-Davidson fans. NSF is committed to supporting Pine Valley through this transition and fostering continued growth.