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Established in 2024, Business Succession Support Organization LLC, Japan’s first traditional SF financed exclusively by 14 domestic investors, has completed the acquisition of Solna, a pioneer in corporate web risk management, specializing in the treatment and prevention of reputational damage. This succession marks not only a leadership transition but also a strategic shift towards technological innovation and internationalization under the guidance of new CEO Yuki Adaku, following the retirement of founder Kazunori Misawa, who will remain involved as Chairman.
Founded in 2011 in Tokyo, Solna addresses a growing challenge in Japan: the rise of online slander, reputational harm, and “digital tattoos” that directly impact corporate performance and employer branding. Its services include crisis response to online flaming, search engine risk management, SNS literacy training, and the innovative “Internet Resume”, a tool that assesses the online presence of job candidates to evaluate reputational risks during recruitment. With over 50,000 screenings conducted, Solna has become a trusted partner in sectors ranging from education to finance.
Founder Kazunori Misawa’s vision positioned Solna as a “Caixa hospital” for companies afflicted by web-based reputational risks. After 14 years of growth, Misawa recognized the need for a leadership model capable of incorporating global perspectives and cutting-edge technologies, prompting the decision to transition management through a structured succession process.
Yuki’s vision aligns closely with Solna’s future needs. “I am honored to take over a company that plays a crucial role in Japan’s digital society,” said Adaku. “We aim to elevate Solna’s offerings by integrating advanced technologies and leveraging our overseas network to build a stronger foundation of trust and safety for companies and society.”
Under its new leadership, Solna will focus on expanding the adoption of the “Internet Resume” as a standard recruitment tool across industries, and extending its risk monitoring services beyond Japan into key Asian markets.
